eBay Description Generator

On Facebook Marketplace you write for humans. On eBay you write for the search bar first and humans second. eBay's Cassini search engine reads your 80-character title, your item specifics, and your description to decide which queries you show up for. Miss the keywords buyers actually type, and you're invisible.

A strong eBay title packs in brand, model, key spec, size or capacity, color, and condition — in roughly that order, separated by spaces (not commas or pipes). The goal is to match the language of someone who already knows what they want.

• 80-character title with brand, model, key specs, condition.
• Every item specific filled in. Brand, model, MPN, size, color, material, capacity — these are the filters buyers click on the left rail.
• Condition called out honestly at the top of the description.
• Bullet-list of specs below — scannable, not a wall of text.
• Shipping and returns line at the end so buyers don't have to scroll back up.

Title: Canon EF 50mm f/1.8 STM Prime Lens — Black — Excellent Used Condition w/ Caps

Description (first line): Canon EF 50mm f/1.8 STM, in excellent used condition. Glass is clear with no scratches, fungus, or haze. Autofocus is fast and quiet. Includes front and rear caps. Shipped via USPS Priority with tracking.

Notice the title hits every search term a buyer might type — brand, mount, focal length, aperture, motor type, color, condition. The description leads with condition because that's what serious buyers scroll for first.

1. Upload a photo of your item.
2. SnapSeller identifies the brand and model (when visible) and drafts an eBay-friendly title that fits the 80-character limit.
3. It writes a structured description with condition, specs, included accessories, and a shipping line.
4. It suggests a price range based on typical resale values for similar items.

Buy It Now works for most items. You set a price, accept offers, and items typically sell within 7–14 days at the right price. Auction works for rare or in-demand items where bidding wars push the final price above what you'd dare to list it at — vintage electronics, collectibles, hard-to-find parts.

If you're not sure what your item should sell for, search eBay, filter by Sold listings, and look at the median of the last 10 sales in similar condition. We walk through the full process in how to price used items.

• Final value fees are roughly 13% for most categories, plus 30¢ per order.
• Offering free shipping bumps you in search results — bake the shipping cost into the price.
• Use eBay's calculated shipping for heavy items so buyers in every zone pay the right rate.
• For items under $20, weigh whether eBay's fees + shipping leave any margin — Mercari or Facebook Marketplace may net more.

• Minimum 4 photos, ideally 8–12.
• White or neutral background for the hero shot.
• One photo of the original packaging if you have it.
• Close-ups of serial numbers, model labels, and any wear.
• Photograph the actual item — never use stock images.

• Vague titles like "Lens — Works Great!" Search engines can't index "works great."
• Leaving item specifics blank.
• Hiding flaws — eBay's "Item Not As Described" policy almost always favors buyers.
• Setting a strict no-returns policy on used items — it suppresses search ranking.